Movie poster

This two-color print works both as a large-scale poster and as a brochure to read up close, featuring information about a Sci-fi movie event.

What I learned
Designing for two different scales simultaneously provided a strict framework to work withinwas challenging, but also provided a framework to work within

Individual project
Hanne Lockertsen

3 weeks, November 2022
ArtCenter College of Design

Graphic design
Typography
Print
Color manipulation

Process

In this project I created a movie poster using only two complementary colors: blue and orange. When these colors overlapped in print, they blended to form black, while the white paper backdrop served as the fourth color.

The image is a still from The Matrix, and adds drama and direction to the composition. The knife in the image hints at the conceptual connection with the sliced letters, creating a visual narrative within the design.

Showing how blue and orange creates black in the two-color print

The poster turns into a brochure for close-up reading

Front of the brochure

Inside the brochure

Final refections

Creating this two-color/two-scale print showed me the importance of adaptability in design. Designing for different scales simultaneously required me to carefully consider composition and readability, and ultimately made me see how design choices affect the overall user experience.

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